Tegna, MGM Make ‘Bold’ Syndie Move

The two are selling for fall a live, half-hour show based on trending social media stories. The show is designed to exploit research that says that two-thirds of daytime TV viewers are also interacting with social media.

Just in time for NATPE, Tegna and MGM announced today they are partnering on a live, first-run syndicated “entertainment” show based on what is trending in social media.

Bold is set to debut this fall.

Because it is live, the half-hour show will be produced uniquely for each time zone.

Bold is designed to exploit research that says that two-thirds of daytime TV viewers are also interacting with social media. Viewers will be encouraged to interact with the show’s hosts, respond to polls and submit videos and stories.

Real-time analytics and continuous incoming data will guide Bold’s process, presenting what the producers call the most compelling videos and stories.

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Tegna Media President Dave Lougee promised that the show will be unlike anything else in syndication.

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“The show will reflect how viewers are consuming content across multiple platforms at the same time. Bold combines those experiences in an informative, interactive and innovative way.

Bold will do the heavy lifting, bringing together the day’s top stories, funny and emotional content  and viral videos in one place.”

John Bryan, president, domestic television distribution, MGM, said that Tegna’s stations have a “significant footprint” (around 32% of TV homes).

“We’re excited to partner with Tegna and tap into their creative approach to integrating social media and broadcast television with these live feeds.”

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Comments (8)

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Rey Chavez says:

January 16, 2017 at 12:16 pm

Let’s hope it is more watchable than TD Jakes…..

    Andrea Rader says:

    January 16, 2017 at 1:41 pm

    Anything is more watchable than TD Jakes…

Nicole Evatt says:

January 16, 2017 at 1:34 pm

Innovative! Break a Leg!!!!

Wagner Pereira says:

January 16, 2017 at 3:45 pm

Suspect “Live in each Time Zone” will be produced no differently than 3 feeds of Network Evening News with first feed used for majority of 2nd and 3rd Feed. Then again, unless you’ve been in NY Control Room, you probably have no idea what I am talking about.

Greg Johnson says:

January 16, 2017 at 4:34 pm

Bravo! This is a low-risk development idea that will produce valuable online/mobile behavior. If the UX is something similar to Buzzfeed, the App may attract a new audience. Unfortunately, this type of experiment will require time and data to get it right.

Kristine Melser says:

January 16, 2017 at 8:23 pm

How is this different from Right This Minute (video and internet trending) ?

    Wagner Pereira says:

    January 16, 2017 at 11:18 pm

    This is “live in all time zones”, lol. Seriously, same reaction I had. Suspect they will be more topical than RTM which can repeat shows every week and doesn’t seem dated.

Deborah Vandiford says:

January 17, 2017 at 10:57 am

RTM is very topical because unlike every other syndicated show they don’t do any repeats. It is a brand new show every day of the week.


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