The two are selling for fall a live, half-hour show based on trending social media stories. The show is designed to exploit research that says that two-thirds of daytime TV viewers are also interacting with social media.
Tegna, MGM Make ‘Bold’ Syndie Move
Just in time for NATPE, Tegna and MGM announced today they are partnering on a live, first-run syndicated “entertainment” show based on what is trending in social media.
Bold is set to debut this fall.
Because it is live, the half-hour show will be produced uniquely for each time zone.
Bold is designed to exploit research that says that two-thirds of daytime TV viewers are also interacting with social media. Viewers will be encouraged to interact with the show’s hosts, respond to polls and submit videos and stories.
Real-time analytics and continuous incoming data will guide Bold’s process, presenting what the producers call the most compelling videos and stories.
Tegna Media President Dave Lougee promised that the show will be unlike anything else in syndication.
“The show will reflect how viewers are consuming content across multiple platforms at the same time. Bold combines those experiences in an informative, interactive and innovative way.
“Bold will do the heavy lifting, bringing together the day’s top stories, funny and emotional content and viral videos in one place.”
John Bryan, president, domestic television distribution, MGM, said that Tegna’s stations have a “significant footprint” (around 32% of TV homes).
“We’re excited to partner with Tegna and tap into their creative approach to integrating social media and broadcast television with these live feeds.”