DMA 20: SACRAMENTO-STOCKTON-MODESTO, CA

Tegna’s KXTV To Launch Cheddar Local

The Tegna-owned ABC affiliate will run the business and financial segments twice daily. Tegna could eventually roll out the segments to all of its stations.

KXTV, the Tegna-owned ABC affiliate in Sacramento, Calif., on Wednesday teamed up with streaming news service Cheddar to launch “Cheddar Local.” The twice daily segments will feature the day’s top business headlines before the market opens and after it closes.

KXTV will be the first station to add Cheddar segments to its news broadcasts, according to the companies.

Cheddar Local segments will focus on business and technology news out of the New York Stock Exchange. The segments will be up to two minutes in length, with one running during ABC10 Morning Blend and another during ABC10 News at 5.

“As we continue to reinvent local journalism in the digital age, we are excited to work with innovative, digitally-focused companies, like Cheddar, to reach new and younger audiences across platforms,” Ed Busby, senior vice president of strategy at TEGNA, said in a statement. “Cheddar Local will help KXTV deliver relevant content to the Sacramento community.”

“We are thrilled to be providing in-depth, and meaningful business coverage to KXTV, something that will be unique to the market and separate KXTV from competitors,” Jon Steinberg, CEO of Cheddar, said in a statement. “We applaud TEGNA for recognizing this value and look forward to giving audiences the business and tech headlines most relevant to them.”

Tegna is considering expanding Cheddar Local to other markets across its nationwide footprint of 46 stations.

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Comments (3)

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Bob St Charles says:

July 26, 2017 at 7:03 pm

KXTV is ABC and not NBC

Ieva M. Augstums & Tim Paradis says:

July 26, 2017 at 9:20 pm

Thanks, the story has been corrected.

Dawna Hendrix says:

July 27, 2017 at 9:30 am

“nationwide footprint”? how ya figure? TEGNA has stations in markets covering 32% of US TV Homes.


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