Telemundo Ranked Top Hispanic VOD Network

Fueled by the division’s original content production capabilities and Telemundo’s digital properties, NBCU Hispanics Plus, the cross-company digital platform, delivers the largest digital footprint among U.S. Spanish-language broadcast networks, reaching nearly 31 million Hispanics online, according to comScore.

In 2015, NBCU Hispanics Plus experienced growth of 16% year-over-year, now reaching 80 percent of all online Hispanics. Furthermore, NBCU Hispanics Plus reaches 14.8 million Hispanics ages 18-34, or 90% of all millennial online Hispanics. Comparatively, its closest Spanish-language competitor, Univision Digital, reaches 7.6 million Hispanics online, 20% of all online Hispanics, and 3.1 million Hispanics ages 18-34, 19% of all online millennial Hispanics.

“NBCUniversal’s scale and commitment to innovative custom content sets us apart from the competition and helps us superserve our digital native audience” said Peter Blacker, EVP, digital media and emerging business, NBCUniversal Telemundo Enterprises. “Our focus on engaging millennial, multicultural and mobile users is key to our success in reaching consumers across all screens, in ways that are relevant to their lives.”

In addition, Telemundo said its social accounts on Facebook, Twitter, and Instagram grew 60% year-over-year in fans, adding four million to its social footprint for a total of 10.6 million global fans, the largest social footprint of U.S. Spanish-language broadcast networks, according to Shareablee.

In the same timeframe, Univision grew 34%, adding 1.6 million fans to its social fanbase for a total of 6.4 million global users.

Telemundo said it also generated 301% more engagement in 2015 than 2014, which helped it become the seventh-most-engaged brand on Facebook.