Los Angeles-based Fluency will develop and produce bilingual original content for U.S. Hispanics and will be overseen by Peter Blacker, EVP of Telemundo’s digital and emerging business unit.
Telemundo Unveils New Multi-Platform Studio
Telemundo Media today announced the launch of Fluency, a new Los Angeles-based multi-platform production studio, to develop and produce premium content for U.S. Hispanics in Spanish and English.
“Telemundo Media is doubling down on multiple platforms, distribution and content hubs to address the explosive growth of this market,” said Jacqueline Hernández, COO, Telemundo Media. “We remain dedicated to addressing the needs of our viewers and our advertising partners with compelling content that breaks the mold and offers Hispanic audiences the chance to watch what they want, when they want.”
Fluency’s slate will feature programming, both in English and Spanish, across a variety of genres from romantic comedy to science fiction to adventure. Series currently in development include La Buena Mala (The Good Bad One), a romantic comedy with a fantasy twist featuring Angelica Celaya and John Ecker and ISA, a sci-fi coming of age story. Fans will be able to binge-watch the series in their entirety or can view individual episodes. The new shows will be anchored by many current Telemundo stars, and will also introduce them to “new, up and coming personalities whose rise to stardom began via social media.”
The Los Angeles-based hub will be spearheaded by Jose Marquez, Telemundo’s VP of digital video production and development and will be overseen by Peter Blacker, EVP of Telemundo’s digital and emerging business unit.
Fluency will also create sponsorship opportunities for advertisers that range from exclusive content, to branded integration and interactive campaigns, which will wrap advertiser messaging around episode premieres and distribution windows.
New series developed and produced by Fluency will be distributed by NBCUniversal.
BRAND CONNECTIONS
“Fluency’s content speaks to the incredible diversity and depths of today’s U.S. Hispanic consumer,” said Blacker. “The mix of known Telemundo talent with rising social media stars is designed to attract a broad range of fans. This fresh approach to content creation and distribution will benefit advertisers and audiences alike.”
According to Nielsen, 68% of U.S. Hispanics own a smartphone and spend 11% more time watching mobile video than the general population.
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