Telepictures Productions Promotes Two Execs

Telepictures Productions  today promoted Tishan Cowan to SVP, branded entertainment and new business, and Alana Calderone Polcsa was promoted to VP, branded entertainment and new business. The moves were announced by Hilary Estey McLoughlin, president, Telepictures Productions, to whom Cowan will continue to report.

In her new position, Cowan will continue to oversee product integration, advertiser partnerships and branded content across multiple platforms for Telepictures’ slate of shows, including The Ellen DeGeneres Show, Extra and TMZ. Cowan is also focused on developing cross-platform content partnerships and developing corporate initiatives within the launches of Anderson, a new, one-hour syndicated daily strip hosted by Anderson Cooper, and Dr. Drew’s Lifechangers, a daily, half-hour, studio-based show hosted by Dr. Drew Pinsky, airing on the CW at 3 pm.

In her new post, Polcsa will continue to oversee branded integrations and new business opportunities for the Ellen DeGeneres Show.

Cowan joined Telepictures in 2007 as VP, branded entertainment and new business. Before joining Telepictures, Cowan spent four years at Mark Burnett Productions as an integrations producer on The Apprentice. Prior to that, Cowan was at Microsoft, first in their emerging TV group and then at X Box where she helped develop non-gaming entertainment for Xbox and the 360 platform. Cowan also previously held the position of director of branded entertainment and strategy at TiVo.

Before joining Telepictures in 2007, Calderone Polcsa held various brand management roles at Unilever. Polcsa uses her traditional packaged goods marketing experience to help the production teams create integrations for Telepictures clients.