Teletrax signs with Advanced Results Marketing
Teletrax, the global digital video monitoring and media asset management service, signed a multi-year contract with direct response marketing firm Advanced Results Marketing (ARM) to provide television tracking of paid programming and commercials. A subsidiary of Medialink Worldwide Incorporated, Teletrax provides broadcast television intelligence to entertainment companies, news organizations, TV syndicators,and the advertising industry.
ARM is a national direct response marketing and advertising agency that supplies direct response marketing services to traditional advertisers.The Teletrax service tracks commercials and long-form programming (infomercials). Under the terms of the agreement, ARM will useTeletrax to electronically track airings of its direct response television advertisements.
Teletrax maintains a proprietary network of detectors that monitor the television broadcasts of more than 1,000 channels worldwide. Its U.S. footprint includes more than 800 television stations and cable channels in the top 125 markets in the United States, representing more than 90% of all U.S. television households. Its international network monitors nearly 200 channels being broadcast from 50 nations and is comprised of 12 monitoring stations in North America, Europe, Asia, Australia, the Middle East and South America.