‘The List’ Makes Digital Syndication Deal

Under new arrangement, segments from The List will have their own dedicated channel on OwnZones.com.

Scripps has reached a “digital syndication” agreement that will make its original show The List available on OwnZones.com, described as a company that develops customized digital, subscription-based platforms for content creators.

The List is a 30-minute, segmented news magazine that reports on viral videos and trending pop-culture topics. It is produced by the Scripps station group and currently airs on 15 of its own stations. Scripps is also trying to distribute it to other stations and station groups for next fall.

Under the deal with OwnZones  — which Scripps announced today — segments from The List will have their own dedicated OwnZones channel. The deal represents the dual nature of The List and other such segmented shows as TV shows primarily, but whose many parts make them adaptable for online platforms where short-form programming often seems to work better than long-form.

“The ability to segment [The List] for digital distribution demonstrates the program’s flexibility and opportunities for mass appeal across multiple platforms,” said Brian Lawlor, SVP of Scripps broadcasting division.

“With our focus on providing customized distribution services, OwnZones is an ideal platform for companies like Scripps that are seeking new ways to reach digital audiences with their original content,” said Dan Goman, CEO of OwnZones.


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