The QYOU Launches New Mobile App
The QYOU, a Dublin, Ireland-based international 24/7 media network of curated, high-quality Internet video, has introduced a new mobile app that will allow subscription service providers of all types — pay TV, OTT, SVOD, mobile and more — to deliver The QYOU’s linear and VOD content, selected from the most popular videos online, through an interactive, multiscreen experience.
The app enhances the value of the QYOU’s offering to subscription providers by delivering a premium experience to the millions of mobile video viewers around the world who already embrace short-form content — 60% of people in Europe, America and Latin America watch short videos on their mobile phones every day. The mobile app provides a single gateway through which users can access high-definition, ad-free and curated content from the massive world of online video.
The app, available as an authenticated standalone QYOU-branded app or integrated into an operator’s existing mobile app, reflects the growing demand for a combination of lean-back, lean-forward, personalized and social TV experiences.
Using the app, subscription platforms can offer curation of short-form videos from around the globe as an integrated VOD and linear experience. Subscribers can skip forward and back during “live” linear content, favorite content and share through social media, as well as search using hashtags, artist and genre to find similar videos and build playlists.
The app also takes advantage of a powerful combination of analytics and human curation to deliver personalized in-app recommendations.
Scott Ehrlich, co-founder and CEO of The QYOU, said: “In an increasingly connected, TV Everywhere world, premium platforms need tools that will help them create and enhance the subscriber value proposition. Our app delivers this for mobile users by balancing active, passive, and personal viewing modes to create a more customized experience that can be adapted according to a user’s mood, location or inspiration. What sets it apart though is the app’s capability to allow viewers to not only rewind but also skip forward during a linear program so they can move freely around the content as they wish. To the best of our knowledge The QYOU on mobile is the first linear video channel in the world to offer viewers this level of flexibility.”
The QYOU mobile app uses Axonista’s interactive TV platform, Ediflo, taking advantage of its expertise in delivering flexible and immersive TV experiences that offer operators and their customers greater control over the way content is consumed.