The daytime talk show hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley follows its summer test with carriage deals from Cox, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz groups, among others.
‘The Real’ Cleared In Over 70% Of U.S.
The Real, the one-hour daily talk show, hosted by the team of Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, has been cleared in over 70% of the country, following a successful four-week summer test on select Fox-owned stations.
The series has been bought by stations from the CoX, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz groups. The series will also launch on all of the Fox O&Os, as previously announced.
The Real debuted this summer in a four-week, seven market test on Fox O&O in New York (WNYW), Los Angeles (KTTV), Washington (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa, Fla. (WTVT).
Across all seven markets, The Real improved at least 2 share points over its lead-in among all women demos, growing 50% over the May 2013 time period share among women 18-49 and 40% among women 25-54, according to Warner Bros.
The Real will originate from Los Angeles. It’s produced by Telepictures Productions and distributed by Warner Bros. Domestic Television Distribution.
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