The daily news entertainment hour that began as a test in March on KTTV Los Angeles, will roll out to the other stations in the group beginning next fall. After that, it will be offered to stations in other markets on an all-cash basis.
‘TMZ Live’ To Expand To 17 Fox O&Os
TMZ.com’s one-hour daily entertainment news program, which brings viewers inside the TMZ newsroom, will expand from seven to 17 Fox-owned stations beginning in fall 2013.
The series, which began online, will take this next step in its broadcast distribution rollout that began with a a March 2012 test on Fox O&O KTTV Los Angeles. Following that, the program debuted in June on KSAZ Phoenix. In October 2012, FTS then expanded the series to five additional stations: WFXT Boston), WFLD Chicago, KDFW Dallas, WJBK Detroit and KMSP Minneapolis.
The additional FOX stations to premiere this series next fall are: WNYW New York, WTXF Philadelphia, WTTG Washington, WAGA Atlanta, KRIV Houston, WTVT Tampa, Fla., and WOFL Orlando, Fla.
Looking to fall 2013 and beyond, WBDTD said it will sell the show outside of the Fox markets “as appropriate opportunities present themselves for strong time periods and licenses fees.” The series is available on an all-cash basis formatted for 15 minutes of commercials reserved for local station sales.
This November, Fox said, TMZ Live improved the Fox time periods 25% over last year’s time periods among households and 67% in the adults 25-54 demo. The show boosted the time period in six of its seven clearances, including a 67% spike in its originating market, Los Angeles (KTTV), 33% in Boston (WFXT), and 77% in Detroit (WJBK).
BRAND CONNECTIONS
TMZ Live is produced by Harvey Levin Productions, Inc. and paraMedia, Inc., in association with Telepictures.
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