The network’s Eastern sales chief will replace the retiring Jon Nesvig at year’s end.
Toby Byrne To Head Sales At Fox
Fox Broadcasting sales executive Toby Byrne has been named the company’s president of sales by Fox Networks Group Chairman and CEO Tony Vinciquerra. Byrne, who currently is Fox’s SVP of Eastern sales will take over Jan. 1 from Jon Nesvig, who announced his retirement last month.
In making the announcement, Vinciquerra said, “This decision was incredibly challenging. Jon has left us such a deep bench of extraordinary talent that any of our key sales executives would have been a tremendous choice. However, Toby’s management skills, broad understanding of new and traditional media, and outstanding communication skills closed the deal. We’re delighted he’ll be leading our sales efforts for years to come.”
Byrne is a 15-year veteran of Fox’s sales staff, having originally joined the company in early 1996 as an account services representative. He was made an account executive in December of that year, became a vice president in 2003, and was promoted to his previous position supervising Eastern sales in January 2006. Prior to joining Fox, Byrne was a media buyer at BBDO in New York.
He is a graduate of Georgetown University.