‘Today’ Dominates Ratings With Lauer Firing

The Nielsen company said Today had more viewers than Good Morning America all five days last week — the first time that has happened in nearly a year.

NEW YORK (AP) — On the week host Matt Lauer was fired because of sexual misconduct charges, NBC’s “Today” show beat its rivals at ABC for the first time in three months.

The Nielsen company said “Today” had more viewers than “Good Morning America” all five days last week — the first time that has happened in nearly a year.

NBC fired Lauer following a colleague’s charge of an inappropriate relationship that began in 2014, and since then other women have come forward to charge him with impropriety. Viewers were told of his dismissal at the top of last Wednesday’s show.

Nielsen said “Today” viewership shot up from 4.2 million viewers on Tuesday to 5.7 million on Wednesday. The show had 5.2 million viewers for Thursday’s show, during which Lauer issued a statement.


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Snead Hearn says:

December 5, 2017 at 3:56 pm

WOW… I am not sure this is how NBC wanted to beat ABC in the morning. However it makes you wonder if he was really worth $20+ million per year. I believe Megyn Kelly is also paid between $15 & $20 million per year. Maybe NBC knows something the other networks do not…..

Andrea Rader says:

December 5, 2017 at 5:19 pm

Give the people what they want and they’ll turn out in droves.

Sean Smith says:

December 5, 2017 at 10:20 pm

The rise was because people wanted to see how the Today show would handle Lauer’s self-destruction. Today is weak without a male co-host. Give GMA another 3 or 4 weeks, and it’ll be back on top. Morning ratings are cyclical.