It invests in the social media firm and will distribute and monetize ATTN: video content across its television and digital properties. In addition, both companies will develop and co-produce content to reach audiences across multiple platforms.
Tribune Expands Digital Footprint With ATTN:
Tribune Media today announced a strategic partnership and investment in ATTN:, an issue-driven media company reaching millions of people every day with original content specifically programmed for social platforms. Financial terms were not disclosed.
Tribune said the deal “significantly expands Tribune’s reach with audiences who rely primarily on content viewed on social and mobile platforms to stay informed.”
Under terms of the agreement, Tribune becomes ATTN:’s local media strategic partner, providing ATTN: access to its library of video assets for use in the development of original content. As part of the new relationship, Tribune will distribute and monetize ATTN: video content across its television and digital properties. In addition, both companies will develop and co-produce content to reach audiences across multiple platforms.
“We’ve found some kindred spirits in our new partners at ATTN:,” said Josh Cogswell, Tribune Media’s chief product oÃ¯Â¬Æ’cer. “The team has a unique ability to develop stories that resonate deeply with very discerning audiences — a quality that’s also at the heart of our local stations and national digital brands.”
Continuing its “focus on developing native content reaching audiences across video and digital screens,” Tribune said its investment in ATTN: furthers its multi-platform strategy of targeting the rapidly growing number of consumers getting their news and entertainment primarily via social media platforms. The agreement also allows Tribune to continue diversifying its content mix for the 65 million monthly unique visitors visiting its websites and apps.
Content developed and produced by ATTN: receives more than 2 billion impressions, generates more than 400 million monthly video views and commands roughly three million average views per video in the first 30 days, the highest average in the media industry, according to Tubular Labs.
“Tribune and ATTN: are equally committed to delivering quality video content that informs the public,” said Jarrett Moreno, ATTN:’s co-founder. “Now we are able to bring our individual expertise together and create a truly superior video experience for our joint audiences on any platform.”