Tribune Names Kerry Oslund Strategy VP

The TV news and digital veteran will oversee strategy, business development and operational execution for the station group.


Tribune Broadcasting today appointed Kerry Oslund VP of strategy and business development. Oslund will be responsible for strategy, business development and operational execution. Oslund will join the company on July 25, reporting to Larry Wert, president/broadcast media.  

Oslund most recently was SVP of publishing and emerging media for Schurz Communications where he led the company’s M&A and strategic partnership divisions.

“Kerry has both the vision and the operational experience to help Tribune Broadcasting redefine how we serve our audiences and customers,” said Wert. “He is an innovative leader with a record of success in both linear and digital media and we look forward to having his expertise shape our role in the future of television.”

Prior to joining Schurz, Oslund was VP of new media for Gannett Broadcasting where he focused on new opportunities in information delivery and business development on emerging platforms. He was also the digital liaison between Gannett Broadcasting, USA Today, Gannett US-Community Publishing, Legal and M&A.

Before joining Gannett’s corporate team in 2002, he served as that company’s news director at WXIA Atlanta. Prior to that, Oslund was corporate news director for Lee Enterprises, with oversight responsibilities for seven network affiliates, as well as news director responsibilities for Lee’s flagship, KOIN Portland, Ore.

Oslund also worked in Los Angeles as an executive producer for the Walt Disney Co. and helped create, then supervise, KCAL Los Angeles’ Prime 9 News. He has also held producer and executive producer assignments for Gannett in Atlanta.


His work in newsrooms has been honored with six Emmys Awards, two Golden Microphone Awards, a dozen Associated Press Awards and the National Association of Black Journalists highest award for International Coverage.

Oslund holds degrees in broadcast journalism and statistics from Arizona State University where he worked as a local newscast producer for the CBS affiliate in Phoenix, joining that station full-time after graduating. In 2015, he was awarded a Knight-Cronkite Innovation grant from the university for his work on mobile proximity triggering technologies (Beacon, RFID, GPS) for media companies.

In 2014, at the NAB Show, Broadcasting & Cable Magazine honored Oslund with its Technology Leadership Award. In 2013, the same publication featured Oslund on its cover, as one of the industry’s “Next Wave of Leaders.”

Oslund also helped create the Mobile 500, a coalition of broadcasters working to advance commercial and policy aspects of mobile DTV. He is co-inventor of RedPost, a digital-out-of-home advertising display and audience measurement system currently in more than 400 retail locations. 

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