As WGN America relaunches as a destination for original content, Tribune Broadcasting will begin a marketing push to promote the cable network's first original, scripted series, Salem, to millions of Super Bowl fans with promos during the pre-game show on its 13 Fox affiliates.
Tribune To Promo WGN Show On Its Fox Affils
Tribune Broadcasting is using the collective power of its local Fox TV stations to support its flagship cable network, WGN America, during the pre-game show for Sunday’s Super Bowl.
As WGN America relaunches as a destination for original content, Tribune Broadcasting will begin a marketing push to promote the network’s first original, scripted series, Salem, to millions of Super Bowl fans. The 13 Tribune-owned Fox affiliates, airing the Salem promo reach some 12 million TV households.
Set to premiere on Sunday, April 20, Salem explores the town’s infamous witch trials, and delivers what the cable network calls “a bold new vision of 17th century Salem — and its witches.”
“Tribune has a tremendous stable of media assets and resources,” says Matt Cherniss, president-GM, WGN America and Tribune Studios. “Using Super Bowl Sunday to help launch original content on WGN America, marks the beginning of an exciting, unified effort across Tribune to promote Salem.”
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