Turner Adds Rentrak Advanced Demographics

Rentrak today announced an agreement with Turner Broadcasting for Rentrak Advanced Demographics that will provide data for select advertisers around Turner’s suite of advanced advertising products.

This agreement, an expansion to an ongoing relationship between the two companies, includes Turner Targeting NOW and AudienceNOW, advanced advertising products designed to optimize audience delivery to an advertiser’s specific marketing targets, moving away from traditional age and gender-based guarantees.

“We are motivated to continue our investment in advanced measurement solutions for our advertising partners,” said Dan Aversano, SVP of client and consumer insights, Turner Ad Sales. “As we power those relationships with data agnostic product offerings, this agreement with Rentrak complements those efforts and is our first non-age and gender guaranteed media campaign.”