TV One Goes To Broadway For Ad System

Broadway Systems, a provider of advertising management software for cable networks, announced today that TV One is using Broadway’s end-to-end software platform to manage program scheduling, advertising sales and traffic and billing. The cable network, which is available in more than 50.4 million households and targets African American adult viewers, went live with the system in late September.

With Broadway’s sales planning and proposal, traffic and billing, and program management software modules, TV One now has a single solution. As part of the implementation, Broadway also integrated with StorerTV’s SIMS program management software using a BXF interface, and interfaced with the Comcast Media Center’s on-air automation systems.

“Broadway’s implementation team did a great job of handling a very complex integration project enabling us to meet all of our project deadlines,” said Jay Schneider, TV One EVP of operations. “Broadway will provide a platform that gives TV One a competitive edge, enabling us to meet the increasingly sophisticated and demanding needs of our advertisers.”