The EMMA awards recognize broadcast television stations and advertising agencies for outstanding collaborative multiplatform marketing campaigns.
TVB FORWARD
TVB Honors EMMA Winners
TVB today announced the winners of the 2015 Excellence in Local Media Marketing Solutions Awards at its TVB Forward conference in New York.
Steve Lanzano, the trade group’s President-CEO, said: “Television’s influence on consumers’ brand awareness and purchasing decisions is every bit as strong, if not stronger, locally, where businesses operate, consumer trust is built and transactions take place.
“We’re proud to recognize KNXV-TV, WCVB-TV, WJXT-TV, Carat, Trilia Media and Cactus as the winners of TVB’s third annual EMMA Awards. The combined power of broadcasters’ on-air, online and mobile platforms continues to deliver the reach and influence that local businesses need, which is why brand managers and advertisers continue to look first to broadcast TV as a trusted marketing solution.”
EMMA recipients are recognized for their creativity in producing a collaborative multiplatform advertising campaign that generated results and value for their client over the past year. In 2015, TVB added an advertising agency category to the awards.
The 2015 winners are:
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STATIONS BRAND CONNECTIONS |
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1st Place |
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KNXV-TV (ABC15) in Phoenix, AZ – Owner: E.W. Scripps Company |
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Advertiser |
Sanderson Ford in Glendale, AZ |
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Campaign |
“ABC15 Salutes Arizona Veterans, brought to you by Sanderson Ford” |
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2nd Place |
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Station |
WCVB-TV (ABC5) in Boston, MA – Owner: Hearst Television Inc. |
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Advertiser |
Frugal Fannie’s in Westwood, MA |
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Campaign |
“Frugal Frannie’s Frenzy” |
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3rd Place |
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Station |
WJXT-TV (IND4) in Jacksonville, FL – Owner: Graham Media Group |
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Advertiser |
Goodwill Industries of North Florida in Jacksonville, FL |
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Campaign |
“Goodwill Strategic Branding” |
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ADVERTISING AGENCIES |
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Large |
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Station |
Carat (a fast-growing, top-ranked global media agency) |
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Advertiser |
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Campaign |
“Jump Into Ireland” |
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Mid-Size |
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Agency |
Trilia Media (a full service media agency owned by Hill Holliday) |
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Advertiser |
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Campaign |
“Dunkin’ Donuts CBS Weather Watchers” |
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Small |
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Agency |
Cactus (a full service marketing and advertising agency) |
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Advertiser |
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Campaign |
“You Wanna Fight?” |
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The nominated marketing campaigns are judged by TVB’s executive board of the Station Sales Advisory Committee which is comprised of executive leadership from Television Broadcast Groups. Entrants are judged based on the creativity of their on-air, online and mobile advertising, as well as the overall effectiveness of the campaign in addressing objectives and meeting challenges — the campaign’s ultimate ability to deliver results and make the cash register ring for clients.
Read all of TVNewsCheck’s TVB Forward coverage here.
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