TVB President-CEO Steve Lanzano: “Ratings data consistently proves local broadcast TV is the go-to source for news and weather over cable news outlets. Local TV stations are trusted and depended on by viewers for timely and relevant information — that’s why their coverage of the blizzard blew cable’s out of the water."
TVB: Local TV Blizzard Coverage Tops Cable
The Television Bureau of Advertising today released its analysis of Winter Storm Jonas news coverage. The analysis says that local broadcast TV news was overwhelmingly preferred as the source for storm coverage over cable news during the blizzard on Jan. 23 in the most affected markets. With many local TV stations providing all-day storm coverage, ratings remained consistently higher than cable news ratings throughout the blizzard.
TVB President-CEO Steve Lanzano said: “Ratings data consistently proves local broadcast TV is the go-to source for news and weather over cable news outlets. Local TV stations are trusted and depended on by viewers for timely and relevant information — that’s why their coverage of the blizzard blew cable’s out of the water. When it comes to important news, viewers count on local broadcast TV for up-to-the minute, potentially life-saving information.”
Key viewing insights from the day of the storm:
- Philadelphia, Baltimore, Washington and New York were the four major markets to face the blizzard of 2016.
- In all four major markets, local broadcast TV viewing overwhelmingly beat cable news.
- In Philadelphia, on average, local broadcast television storm coverage had 10 times the adults 25-54 rating than cable news in that market.
Comments (1)
kendra campbell says:
January 29, 2016 at 12:45 pm
So – the four market average was a 2 rating in A/25-54. Sorry, not very impressive.