TVN Offering Free Political Ad Handbook

With political TV advertising expected to break records this year, TVNewsCheck, in association with the law firm of Garvey Shubert Barer, is publishing Political Advertising: A Guide for the TV Sales Executive.

TVNewsCheck is offering the 66-page handbook free of charge. It can be downloaded as a PDF here.

The handbook is the work of three experts on the rules governing political advertising at the FCC and the Federal Election Commission — Erwin Krasnow, Brad Deutsch and John King.

Krasnow is a partner in the law firm of Garvey Schubert Barer and former general counsel of the National Association of Broadcasters.

Also a partner at Garvey Schubert, Deutsch was the chief of staff to FEC Commissioner Steven T. Walther. He is legal counsel to the Bernie Sanders presidential campaign.

John King, a principal with the Law Office of John King, started his career as a precinct reporter for NBC News during the 1968 presidential election and is a former editor of the Federal Communications Bar Journal.

“The booklet is designed to help sales execs to deal with political buyers and stay out of hot water with the regulators,” said Harry A. Jessell, editor of TVNewsCheck. “It’s written and organized to give quick answers to tough questions.

“It is also a great resource for political reporters and anybody else interested in the election process,” Jessell added.

“Political advertising has become an increasingly complex area of the law,” said Krasnow. “The laws and rules are constantly evolving and need to be reviewed throughout the political season to ensure ongoing compliance.”

Krasnow advised broadcasters to read the booklet to gain a working overview of the rules. “They should then keep it handy to consult when the questions inevitably arise.”