TVN To Explore How To Make Money With 3.0

TVNewsCheck will host a conference to explore the business potential of ATSC 3.0, a new, more powerful broadcast television transmission standard now under consideration by the FCC. 

“TV2020: Monetizing ATSC 3.0” will take place Nov. 9-10 at New York’s Javits Convention Center during NAB Show New York.

“Today, 3.0 is a technology,” said TVNewsCheck Editor Harry A. Jessell. “This conference will ask whether it is also a business, whether it is worth the significant investment it will take to implement it.

“The conference will go a long way toward answering these questions for broadcasters, technology suppliers, investors, researchers, advertisers and financial analysts — anybody with a stake in the oldest and still most-watched TV medium.”

Broadcasters and consumer electronics manufacturers have been developing the new standard for the past several years under the aegis of the Advanced Television Systems Committee.

“Proponents claim that it will supercharge TV broadcasting, enabling another great leap in picture and audio quality, greatly improving reception in homes, extending services to smartphones and creating opportunities like datacasting, targeted advertising and over-the-air skinny bundles for pay,” Jessell said.

“TV2020” is a TVNewsCheck conference presented at NAB Show New York.

With more than 6,800 attendees, 300 exhibitors and 60 educational sessions, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, corporate A/V, production and post. It is produced by the National Association of Broadcasters and co-located with InfoComm Connections, both of which also run Nov. 9-10 at the Javits Center.

“With the FCC’s spectrum repack looming, the timing is ideal for “TV2020,” a conference that considers the pros and cons of investing in Next Gen TV, while also detailing the technology challenges – — and the potential costs — — of the spectrum repack,” said NAB President Gordon Smith.

To register for “TV 2020,” click here.

For details on NAB Show New York, click here.