A new Borrell report Gauging Facebook’s Impact on Local Advertising, estimates that by year’s end, the social media giant will be capturing as much as 10% of all local ad dollars in the U.S., more than the newspaper, TV or radio industries. Attendees of TVNewsCheck’s “Optimize, Monetize Your Facebook Strategy” webinar on June 13 will receive a free copy of the $995 report.
TVN Webinar Adds Report on Facebook $$
A complimentary copy of a Borrell Associates report detailing Facebook’s meteoric rise as a local ad sales contender will be provided to registrants of TVNewsCheck’s upcoming webinar.
The report, valued at $995, includes Borrell’s estimates of how much advertising revenue Facebook is taking out of each local market.
Based on a survey of 7,564 local businesses, the Borrell report, Gauging Facebook’s Impact on Local Advertising, estimates that by year’s end, the social media giant will be capturing as much as 10% of all local ad dollars in the U.S., more than the newspaper, TV or radio industries.
TVNewsCheck’s webinar — “Optimize, Monetize Your Facebook Strategy” — set for Tuesday, June 13, at 2 p.m. ET, will feature Emily Barr, president-CEO, Graham Media; Pat LaPlatney, president-CEO, Raycom Media; Jim Moroney, publisher-CEO, A.H. Belo; and Jason White, Facebook’s manager of U.S. news partnerships talking about how broadcasters can use Facebook to drive audience and monetize without losing brand equity in the social media giant’s walled garden.
Here is more information about the webinar, which will be moderated by TVNewsCheck Special Projects Editor Michael Depp. Here’s where to register.
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