TWC Media, AT&T In AdWorks Agreement

Time Warner Cable Media (TWCM), the advertising sales division of Time Warner Cable, has enhanced its AT&T AdWorks agreement for the 2013 broadcast year. Time Warner Cable Media will integrate AT&T U-verse TV homes into the existing fixed scheduling network grids, or the “hard wired” I+ (Interconnects Plus) platform.

The expanded agreement will provide marketers with a simpler solution for buying, managing, and delivering media campaigns to their target customers across 50 insertable networks in 15 top markets.

“AT&T AdWorks is excited about the improved structure with Time Warner Cable Media. This new agreement will make planning, executing and managing media campaigns at the local level dramatically easier for advertisers,” said Mike Welch, president, AT&T AdWorks. “By ‘hard wiring’ the network to run advertisements across a given DMA with TWCM we will expand our clients’ reach through one point of contact — making it a seamless process.”

Markets in this new structure are Dallas, Los Angeles, Cleveland, Austin, San Antonio, Milwaukee, Columbus, Charlotte, Kansas City, Green Bay, Dayton, Raleigh, Columbia, Toledo, and Louisville, two of which are in the top five DMAs, where TWCM currently sells ads.