Twin Cities Public TV, WYCC Add Shared Workflow

Myers, a developer of broadcast management software, has installed a shared operational facility for Twin Cities Public Television (TPT), based in St. Paul Minn., to deliver programming and trafficking services to noncommercial WYCC Chicago. The newly established environment, which will be managed and supported by Myers’ ProTrack software, serves as the backbone of TPT’s Joint Master Control facility, and will allow WYCC to capitalize on TPT’s centralized programming, traffic and master control operations as a means to improve operations while containing operating expenses.

This multi-station project, the second such joint master control project for TPT, expands capabilities of existing workflows, while maintaining station independent sales and content management processes. Each station will be able to use a unified ProTrack database that supports centralized metadata, content library management, and shared master control services. Additionally, integration will be provided with real-time and non-real-time content acquisition systems, as well as automation, PSIP and archive management. Furthermore, ProTrack will facilitate program scheduling and sharing across channels and station groups while simultaneously enabling Twin Cities Public Television to manage programming and trafficking services seamlessly for WYCC.

“As a Myers client for nine years, we have come to trust their expertise and the products and services they deliver, as well as appreciate their knowledge and understanding of our intricate operational workflows,” said Terry O’Reilly, chief content officer, Twin Cities Public Television.  “Our joint master control serves as an affordable option to the larger centralcasting facilities available to PBS stations.”

The ProTrack broadcast management system empowers an intelligent workflow, from acquisition to reconciliation, whether for an individual station or large multiplatform broadcast group. The system fully integrates into a facility’s infrastructure to serve as the hub for managing all content metadata from sales, traffic, accounting, program management, IT and more.