Twitter's Jack Dorsey has a lot riding on his bet that live streaming events — especially the NFL's Thursday Night Football, to which it won rights — will kickstart a necessary turnaround. The Wall Street Journal reports that ad packages for all 10 games run $1 million-$8 million with two commercials per game and additional sponsorship of clips, but some ad buyers are hesitant to commit. Twitter hopes that by bringing its app to TV screens via Apple TV, those anxieties will abate. WSJ subscribers can read the full story here.
April 19, 2024
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