Univision Makes Two Executive Appointments

Kevin Cuddihy named president of local media and Jessica Rodriguez becomes chief marketing officer.

Univision Communications Inc. has made two appointments to its executive team. Kevin Cuddihy has been named president of local media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.

Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations.

Rodriguez will oversee all UCI marketing functions, including the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.

Cuddihy was most recently the president of the Univision Television Group. He previously was EVP of TV advertising sales for Univision Local Media where he was responsible for driving sales revenue across Univision’s owned and operated television stations.

Prior to joining Univision in 2009, Cuddihy spent eight years at Comcast Spotlight Sales rising from VP-GM Detroit Marketlink to SVP advertising sales. Prior to that, he spent close to two decades with the CBS Station Group. Cuddihy is a member of the board of directors of the Television Bureau of Advertising. He serves on the executive committee of the National Association of Broadcasters Television Board.

Rodriguez most recently held the position of EVP of program scheduling and promotions. Previously, Rodriguez was SVP of Univision Cable Networks, and prior to that, VP, special assistant to the President of Univision Networks.


She began her career at Univision as an intern in the Los Angeles station and then moved to Puerto Rico where she served in multiple roles, most recently as VP-station manager of Univision’s television station in Puerto Rico.

Earlier in her career, Rodriguez served as an analyst and then an associate for the Chase Manhattan Bank in New York City, and later as an analyst for the Upper Manhattan Empowerment Zone. She received an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.

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