Univision Selects Videology For Ad Portfolio

Univision Communications has partnered with Videology, a software provider for converged TV and video advertising, to provide Univision with cross-screen planning, forecasting and measurement capabilities.

The companies said the collaboration aims to leverage opportunities in audience-based selling and the ability to deliver data-driven solutions for clients seeking to connect to Hispanic consumers.

“Univision is always looking for new ways to create connections between our audience and advertisers. Our partnership with Videology will offer a state-of-the-art platform that enables automated capabilities for clients, therefore offering advertisers a wide array of new opportunities to attract the Hispanic consumer using cutting-edge digital technology,” said Steve Mandala, EVP of advertising sales at Univision.

UCI recently unveiled its 2017-18 programming lineup. The company will leverage Videology’s Advanced TV software to enable greater automation and advanced data-targeting capabilities. The partnership is set to focus on planning, execution, optimization and measurement of UCI television campaigns with greater efficiency, it said.