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After his news reports appeared in ads for North Carolina Senate candidate Thom Tillis (R) and incumbent Kay Hagan (D), WCNC Charlotte, N.C., reporter Stuart Watson said he got tired of having people ask him if he “approved this message.” He asked a local expert about the practice of using news clips from local TV stations without permission.
This article was originally posted on mediabistro.com
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This increasingly common practice of politicians, while legal, can be detrimental to the stations and reporters involved. Consult with your FCC counsel about constructing a disclaimer that you can air. We did, and these commercials were quickly removed and replaced.
What exactly did the disclaimer say?
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