Sales Management Special Report

Variety Of Options Drive Sales At Star Trib

Feb 21, 2014 | TVNewsCheck | Add comment

The Minneapolis Star Tribune, on the strength of its product portfolio, has found success with digital sales, which now generates about 20% of the paper’s revenue. Its efforts offer lessons for newspapers and broadcasters alike. This is Part IV of a four-part series. Part I on what TV stations are doing to integrate digital ad selling into their sales processes appeared Tuesday; Part II on the automated buying of spot appeared on Wednesday; and Part III on improving digital sales operations appeared on Thursday.

This article was originally posted on netnewscheck.com

Uncategorizeddigital advertising digital media digital sales local advertising special reports

Taylor Swift And Travis Kelce Inspire Lifetime Holiday Movie

Christmas in the Spotlight will center on the relationship between a pop star and a football player.

Happy Labor Day Weekend

TVNewsCheck will not publish on Monday, Sept. 2. We hope you enjoy your Labor Day Weekend.

After Defiant VP Candidate Vance Appeared On CNN, Former Miss Team USA Contestant Decries ‘Online Bullying’

Hours after vice presidential nominee JD Vance appeared on CNN and refused to apologize to former Miss Teen USA contestant Caitlin Upton for tweeting an embarrassing 2007 video clip of her, Upton …

Olympics Account For 43% Of July Ad Spending Growth

Guideline says national TV spending was up 10% from a year ago.

‘Chimp Crazy’ On Pace For Multiyear Viewer Highs For HBO Doc Series

The show’s first episode has passed 2 million viewers in its first week of release.

Trump Suggests He Might Skip ABC Debate With Harris

The Sept. 10 debate on ABC is the only one both campaigns have agreed to do with one of the major networks.

Streaming Ratings: ‘Those About To Die’ Gets Olympics Boost

House of the Dragon, Cobra Kai and Bluey also hold up well in late July. And Peacock’s swords-and-sandals drama Those About to Die moved into the top 10 original series for the …

Democratic National Convention Hits 20 Million Viewers On First Night

Disney Seeks To Dismiss Wrongful-Death Suit Over App’s Fine Print

COMMENTARY

Remembering TV’s ‘Very Special Episode’ — And How It Paved The Way For Today’s Dramatic Comedies Like ‘The Bear’

Meteorologist Ryann Jones Joins KXAS DFW

Emmy Voters Face Usual Dilemma: Too Many Nominations For Too Few Shows

More than 35% of this year’s acting nominations went to only four programs.

Roku To Launch FAST Premium Sports Channel

The free, ad-supported 24/7 service will stream Major League Baseball games, the The Rich Eisen Show talker and sports-themed Roku Originals produced with major pro sport leagues.

WGAW PAC Endorses Kamala Harris for President

Disney Entertainment Television Lays Off 140, National Geographic Heavily Impacted

Layoffs are underway at Disney Entertainment Television Wednesday. Roughly 140 people are affected, representing about 2% of the total DET workforce. National Geographic is the hardest-hit brand with …

‘Suits: LA’ Spinoff Officially A Go At NBC

The network gives series orders to the legal drama as well as Grosse Pointe Garden Society, from the creator of Good Girls.

MLB All-Star Game Viewers Up 6% To 7.44M After Falling To Record Low Last Year

The American League’s 5-3 victory at Arlington, Texas, on Tuesday night saw an increase from the 7,006,000 viewers for the National League’s 3-2 win last year. The 2022 game was …

Variety Of Options Drive Sales At Star Trib

Reader Interactions

Leave a Reply Cancel reply