Verance Names Anderson Partnership Officer

The former head of Nielsen’s Gracenote, Eric Anderson, will look to form partnerships with ce companies, chip manufacturers, brands, broadcasters & content providers as more broadcasters adopt Verance Aspect for ATSC 3.0.

Verance Corp. today appointed Eric Anderson its SVP and chief partnership officer amid the company’s rapid expansion into television. Anderson most recently headed the video personalization unit of Nielsen’s entertainment data and technology company, Gracenote.

He will be responsible for developing and leading “go-to-market” partnerships for the Verance Aspect content measurement and enhancement solution with CE companies, chip manufacturers, brands, local broadcasters, networks and content providers.

Prior to leading Gracenote’s development of ACR-enabled products for smart TVs, broadcasters, networks, brands and cable services, Anderson led a major smart TV initiative at Samsung Electronics and earlier served in executive positions with Handango, Ericsson North America and Accenture.

Aspect connects broadcast television with broadband-enabled applications and consumer enhancements such as personalization, interactivity and addressable advertising.  Selected as a foundational component of the Next Generation TV standard, ATSC 3.0, Aspect is fully compatible with the ATSC 1.0 broadcasting environment and currently being tested by a growing number of broadcasters throughout the United States.

Among the latest broadcasters to evaluate Aspect are Capitol Broadcasting’s WRAL and WRAZ in Raleigh, N.C., and PBS stations WUCF Orlando, Fla., and KPBS San Diego.

Cox Media Group, the E.W. Scripps Co., Graham Media Group, Hearst Television, Tegna, Meredith, Raycom Media, Fox, NBC, Univision and Telemundo are also participating and using Aspect technology in their broadcasts.

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