The automated ad firm chooses former Cox Reps execs Mary Barnas and Archie Gianunzio for their advertising sales, planning and buying experience coupled with deep agency and local television relationships.
Videa Taps Cox Vets To Drive Adoption
Videa, a supply-side platform for automated television advertising, has added Mary Barnas and Archie Gianunzio as VP of platform adoption and VP of sales, respectively. The company said the duo “will expand upon Videa’s success in providing advertisers and agencies with direct access to purchasing local television station inventory” through the company’s transparent automated platform and its partnerships with stations and national rep leadership.
“Mary and Archie bring a wealth of industry knowledge and experience to the team, and we look forward to their continued success as part of the Cox family,” said Shereta Williams, president of Videa. “As we strive for continued platform adoption this year as part of our overall growth strategy, their contributions will be instrumental in driving our success.”
With more than 20 years of experience, Barnas will be responsible for working with agencies to provide them with an understanding of the advantages and efficiencies of Videa’s automated products and services as well as managing agencies through platform adoption. She will leverage her expertise as the former head of Cox Cross Media, the new business development unit of Cox Reps, where she focused on building the company’s spot television advertising business.
Before Cox Cross Media, Barnas was EVP-director of local activation for Carat. Barnas holds a bachelor’s degree in communication and business from College of Mount Saint Vincent in New York City.
Gianunzio will develop strategic partnerships to drive engagement with Videa’s platform and services across local broadcast television groups and national rep firms. Prior to Videa, he was VP-director of sales for Cox Reps where he worked with Graham Media Group (formerly Post-Newsweek Stations), to optimize ad sales for broadcast television station groups nationwide. Gianunzio, who has more than 20 years’ experience, earned his bachelor’s degree in economics from Boston College.
Both Barnas and Gianunzio will report to Brad Smith, SVP of revenue and operations at Videa.