The new Washington Post service will feature more than 30 hours of programming per month beginning in summer 2013. Viewers will be able to watch as individual clips or complete shows on desktop and mobile devices. The content will also be available on selected connected TV devices.
WaPo To Launch Online Political Video Ch.
The Washington Post today announced that in summer of 2013 it will expand its video efforts with the launch of an online video channel devoted to politics.
The channel will broadcast several franchise shows that feature Washington Post journalists and commentators, as well as key newsmakers and viewers from around the country. Viewers will be able to watch the video as individual clips or complete shows on desktop and mobile devices. The content will also be available on selected connected TV devices.
“We have a terrific opportunity to rethink how video news from Washington is presented,” said Andrew Pergam, director of video for The Washington Post. “We’ll certainly bring to it the credibility and authority viewers expect from The Post, but we’ll also have a distinct voice and personality. Our goal is to create programs and segments that are different from anything else in the marketplace.”
The planned video programming will include hundreds of clips organized into shows and totaling more than 30 hours of airtime per month. The Post plans to house its expanded video offerings in a newly designed platform that it says will be easy to use and interactive. Video content will also be featured prominently both on the homepage and within articles.
The programming will be produced in the newsroom in tandem with the Politics reporting team, which generated extensive political video content during the 2012 campaign season.
“We see good reason to make a larger investment in video, already an area of distinction for The Post. Interest has risen in current programming, and there is real promise in offering more,” said Martin Baron, executive editor of The Washington Post. “As news consumers increasingly turn to video, a video channel centered on politics is a natural for The Post.”
BRAND CONNECTIONS
The politics channel will join The Post’s other video initiatives, including “News in :59” and “The Fold” on PostTV and produced segments and video journalism that are available on washingtonpost.com.
The Post said that more information about its video programming will be available in the coming months.
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