Waterman Adds Rentrak At WBBH-WZVN Ft. Myers

Waterman Broadcasting has signed a long-term TV measurement agreement with Rentrak for its Fort Myers, Fla., duopoly of WBBH (NBC) and WZVN (ABC). In addition to Rentrak’s daily demographic and household ratings, the stations will use Rentrak’s political Advanced Demographics as selling currencies for the upcoming election.
 
“We have been watching Rentrak’s growth and acceptance in the marketplace over the years and feel the time is right for Waterman Broadcasting to adopt Rentrak’s measurement currency,” said Waterman Broadcasting’s EVP-GM Steve Pontius. “Rentrak’s stable daily demographics and advanced political ratings give us the powerful tools we need to provide our advertisers with the best and most relevant audience information available every day of the year.”
 
“We are very excited to begin our partnership with Waterman Broadcasting and welcome them to the Rentrak family of clients,” said Rentrak EVP of Local Television Steve Walsh. “With Waterman Broadcasting, Rentrak now has local television station clients in every Florida market.”