DMA 4 (PHILADELPHIA)

WCAU Expands High School Sports Coverage

NBC-owned WCAU Philadelphia (DMA 4) is introducing a weekly high school football show, a “Game of the Week” feature, new online content and increased viewer engagement through social media.

The station’s efforts kick-off in late summer with the debut of NBC10 High School Blitz on Saturday, Aug. 31, at 7 p.m.  Hosted by John Clark and Jillian Mele, the show will celebrate the rivalries and fans of high school football and will include extensive highlights and scores from Friday and Saturday games across the Pennsylvania, New Jersey and Delaware viewing area. Two segments in the new show, “Game of the Week” and “Player of the Week,” will highlight the area’s most dynamic matchups and talented players.

Social media will play an important role in the show, as the “Game of the Week” will be chosen exclusively by viewers. Through online voting, texting and phone calls, viewers and fans can select one of four Friday night football matchups every week. The winning game will be announced every Wednesday on NBC10 News at 11 PM. The matchup will receive extended post-game coverage on the Friday 11 p.m. news and will be the subject of a special feature in High School Blitz, which airs on Saturday at 7 p.m.

In addition to the weekly broadcast on WCAU, High School Blitz will air on The Comcast Network Mondays at 6 p.m. and on Comcast SportsNet Wednesdays at 4 p.m. The program will also be available through XFinity On Demand under the Get Local/Sports/NBC10 Sports category.

NBC10.com, the station’s website, will feature special content on the High School Blitz page, to be located on the station’s homepage. Visitors can upload their own clips and photos of area high school football games, review updated scores and vote for the “Game of the Week.”


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