DMA 12 (DETROIT)

WDIV Detroit Gives Local Show An Overhaul

The Graham Media-owned NBC affiliate is launching its mid-morning lifestyle show, Live in the D, Monday with a new hosts and a faster pace. The show will air at 10 a.m., an hour earlier than it used to.

WDIV Detroit, Graham Media’s NBC affiliate in the country’s 12th largest market has giving its mid-morning lifestyle Live in the D an overhaul, complete with new hosts and a new format.

The revamped show with co-hosts Chuck Gaidica and Tati Amare will debut Sept. 28 at 10 a.m., an hour earlier than its previous slot. The new format is faster paced than the previous, while providing more advertising opportunities, the station says.

“The show is a relentlessly positive look at Detroit and really all of southeast Michigan,” Gaidica, a local personality who most recently did weathercasting, says in a statement.

 Amare, currently based in New York, has produced local lifestyle, food and travel shows.

Live in the D is a go to resource to find out what’s going on around town and highlights the amazing people that are making these things happen,” she says.

 

BRAND CONNECTIONS


Comments (0)

Leave a Reply


More News