WDRB Enhances Workflow With NVerzion

WDRB, the Block Communications-owned Fox affiliate in Louisville, Ky. (DMA 48), has optimized its end-to-end file-based NVerzion automation platform. Relying on a new XPansion asset management system and other additional modular-based automation components, the station has streamlined the operational workflow for its multiple on-air digital channels and subchannels.

“Since transitioning from a tape- to file-based workflow in 2011, and witnessing the significant operational efficiencies that we were able to achieve using NVerzion automation, we knew the NVerzion brand was perfect for our growing broadcast organization,” said Gary Schroder, WDRB’s chief engineer. “Because NVerzion automation is built upon a modular architecture, it easily scales to meet our current and future broadcast needs. By leveraging the high-speed, file-based workflow enabled by NVerzion automation, our station operators can rapidly manage content for each of our four channels and quickly get content on-air.”

WDRB also operates co-owned MNT affiliate WMYO as well as two new subchannels—Antenna TV and CW affiliate WBKI. To manage its new digital subchannels cost-effectively, WDRB recently deployed additional NVerzion NControlMC transmission playlists; an NView database viewer; an NConvert traffic and scheduling application; XPansion storage management software, and a 36-TB NVerzion TeraStore nearline storage archive system capable of performing faster-than-real-time data transfers. Completely modular-based, the NVerzion automation system allows WDRB to support additional subchannels easily while capitalizing on its existing infrastructure.

The new XPansion and TeraStore platforms give WDRB an archive/nearline storage system that guarantees all channels will stay on-air, as well as an intelligent hierarchical management system that manages dual video servers for daily on-air transmission requirements. XPansion performs rules-based asset management operations and 48-hour look-ahead scheduling by communicating with NVerzion NControl on-air playlists.

An unlimited number of station personnel can access the automation system to share and exchange digital content, maximizing operational efficiencies for all four channels.