Weather Central Names Patrick Vogt CEO

Weather Central, a provider of interactive weather graphics and data services for television, Web and mobile, today announced that Patrick Vogt has been appointed chief executive officer. Vogt will work closely with the management team and the board of directors to leverage the company’s collection of data, on-air systems and digital assets to drive an integrated global strategy and accelerate growth. Vogt succeeds Terry Kelly, who founded Weather Central in 1974.

Most recently, Vogt was chairman-CEO of Datran Media, a digital marketing company, and then as executive chairman of PulsePoint, a global media technology company formed through Datran’s merger with ContextWeb in September 2011. Vogt will retain his position as chairman of PulsePoint.

Prior to PulsePoint, Vogt was CEO of Enliven Marketing Technologies.