Weather Ch. Tops Harris TV News Brand Poll

The Weather Channel has been named the 2016 Harris Poll EquiTrend TV News brand of the Year for the sixth consecutive year.

The Weather Channel received the highest equity score among a subset of brands evaluated in the TV News Category.

“We’re honored to be named the highest ranked TV News brand for the sixth year in a row,” said Dave Shull, CEO of The Weather Channel television network. “The Weather Channel has been committed to providing unparalleled scientific expertise, highly localized storm coverage and the most accurate and comprehensive weather information for 33 years, and we’re thrilled that our viewers recognize that.”

The EquiTrend Brand Equity Index is comprised of three key factors — familiarity, quality and consideration — that result in a Brand Equity rating for each brand. Brands that rank highest in Equity receive the Harris Poll EquiTrend “Brand of the Year” award in their category.

The Weather Channel received the highest numerical Equity Score among TV News brands included in the 2016 Harris Poll EquiTrend Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015, and Feb. 1, 2016. “Highest Ranked” was determined by a pure ranking of a sample of TV News brands.

“This recognition solidifies that viewers trust our expert analysis and advice that they can’t get anywhere else,” Shull said.