Weather Channel Selects TrafficLand For Local Now

TrafficLand, an integrator of live traffic video, announced today an agreement to provide live video from its network of public traffic cameras to The Weather Channel’s new Local Now service.  Local Now, launched in January on Sling TV, offers real-time, hyper-local updates on weather, traffic and news content to streaming content services.

Under the agreement, Local Now can show live TrafficLand network video from more than 250 U.S. and Canadian markets, providing ground level video verification from up to 6 locations in each market. The Local Now service also features localized severe weather content, produced in one-minute segments by The Weather Channel, which are automatically delivered and updated during a severe weather event.

The service is available for all Sling TV “Best of Live TV” customers and on all supported devices: Apple iOS devices, Amazon Fire TV, Fire TV Stick, Fire tablets, Android smartphones and tablets, Android TV platforms including Google’s Nexus Player, current-generation Roku players and Roku TV models, Xbox One, Macs and PCs.

TrafficLand currently has agreements in-place with more than 50 departments of transportation, which support the equipment installation and network integration required for reliable distribution of real-time roadway video to mass audiences.

“TrafficLand strongly believes in The Weather Channel television network’s mission to provide the most accurate, local weather information available,” said Lawrence Nelson, CEO of TrafficLand. “We understand the value of real-time video verification in understanding local ground conditions, particularly when it comes to travel decisions during severe weather events. Our unique ability to provide real-time video from more locations than any other source, along with the greater reliability our DOT installations enable, were important factors in network’s decision to partner with TrafficLand.”