In the fourth week of its six-week test run, the Debmar-Mercury talk show is winning the female demos and turning in strong household numbers in New York, with good performances in Dallas and Detroit as well.
‘Wendy Williams’ Hits New Ratings Highs
Debmar-Mercury and Fox Television Stations’ Wendy Williams Show Tuesday set new ratings records in New York.
The talk show achieved its highest household ratings and women 25-54 share to date airing at 10 a.m. on WNYW New York, while tying its previous ratings record with women 18-34.
While continuing to dominate among women 18-34 with a 2.9 rating (63,700 viewers) and a 21 share of the audience — making it the No. 1 program in New York from 7 a.m. to 8 p.m. in that demo — the talk show achieved new rating and share highs in households (a top-rated 2.3/9, or 169,000 viewers) and garnered its highest share yet among women 25-54 (a top-rated 1.8/15, or 81,600 viewers).
Williams also continued strong with women 18-49, earning a 2.0/16 (90,100 viewers) to finish first in the time period and a close second in New York from 7 a.m.-8 p.m.
Now in the fourth week of its six-week preview, the show on Tuesday also finished first in its time period in Dallas on KDFW among women 18-34, and in Detroit on WJBK with all key women demos, as well as adults 18-49 and 25-54. Combined with New York, they make up three of the four Fox markets in which it now airs.
The program hit ratings highs in Detroit among women 18-49 (with a 2.4/18, or 26,300 viewers) — edging out Oprah (with a 2.3 rating, or 26,100 viewers) — and 25-54 (a 2.2/16, or 23,100 viewers).