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DMA 14

WFLA Tampa Launches 4 P.M. Newscast

The Media General NBC affiliate will debut the hour-long broadcast on Aug. 26, anchored by Stacie Schaible.

By Staff | July 24, 2013 | 10:30 a.m. ET.

Media General’s NBC affiliate WFLA Tampa, Fla. (DMA 14), is adding an hour-long newscast at 4-5 p.m. beginning Monday, Aug. 26. The station says it will be the only 4 p.m. news broadcast in the market.

The new broadcast, First at 4, will feature original reporting, in-depth news, investigations and consumer reporting.

WFLA’s Stacie Schaible will anchor First at 4, in addition to her 5:30 p.m. co-anchor duties. According to Brad Moses, WFLA president-GM: “The addition of a 4 p.m. newscast reflects the strength of our 8 On Your Side brand in serving the people in Tampa Bay and surrounding counties.”

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Keith ONeal says:

July 24, 2013 at 10:54 pm

Welcome, Tampa, to the world of 4 P.M. News. WESH and WFTV here in Orlando already have 4 P.M. newscasts.