‘What America Thinks’ Gets N.H. Launching Pad

Hoping to tap into the heightened interest in this upcoming presidential election year as well as the public’s curiosity in opinion polling results, Telco Productions Inc. is launching a half-hour weekly show, What America Thinks with Scott Rasmussen. The show is scheduled for a fall 2012 syndication debut.

What America Thinks will feature pollster Scott Rasmussen hosting a panel-driven weekly, drawing upon his electronic media company, Rasmussen Reports’ independent public opinion polling data on the latest political, economic, business and lifestyle issues.

Affiliate stations will also receive a daily one-minute vignette produced specifically for local newscasts and featuring a new Rasmussen poll.

As a launching pad, Telco has partnered with independent WBIN Derry, N.H. (Boston), to broadcast a one-hour special What New Hampshire Thinks with Scott Rasmussen. It will air in primetime at 9 p.m. the night before New Hampshire’s first-in-the-nation primary.

“We are extremely excited about bringing Scott’s expertise and polling analysis to national syndication. This is truly appointment television for politically-savvy and interested viewers,” said Alex Paen, president of Telco Productions.

Paen added that he did not preclude a slow roll-out of the show prior to the fall launch given current interest in politics and the election.

BRAND CONNECTIONS

Barter sales will be handled by Storrs Media (3.5 local/3.5 national).


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