DMA 8: BOSTON

WHDH-WLVI Makes National Sales Changes

Sunbeam Television on Wednesday announced changes in its national sales management at WHDH (NBC) and WLVI (CW) Boston (DMA 8), effective immediately. (WHDH is losing its NBC affiliation at the end of this year.)

Morgan Guthrie has been named national sales manager for WHDH. She has been an account executive at WHDH since September of 2011. Gutherie previously worked in New York as an ad sales planner for the CBS Television Network, and as a network broadcast media buyer at Carat.

Kevin Ward has been elevated to the position of national sales manager for WLVI. He began his media career at HRP, working both in Philadelphia and Boston.  In addition, he worked as an account executive at WPHL Philadelphia. He joined WLVI as an account executive in 2011. 


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megan dickey says:

March 31, 2016 at 11:14 am

I don’t think the NBC affiliation situation has been decided yet, has it? As I understand it, Mr. Ansin is battling it out in the courts. Yet your article says they’re “losing the NBC affiliation at the end of this year.” Please clarify.


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