WHDT Drops RTV For Weather Nation
Full-power RTV affiliate WHDT West Palm Beach, Fla. (DMA 38), today announced that it will change to Weather Nation this weekend. WHDT will carry Weather Nation as its primary feed in full HD and on its translators and mobile feed.
WHDT owner Günter Marksteiner said: “After three major hurricanes, the value of local broadcast television became obvious as nearly everyone obtained their storm information from this one source. With cable and telephone lines submerged for weeks, broadcast radio and TV were the only news source for most of the area’s residents. As we face new weather scenarios every season, Florida viewers once again turn first to local TV.”
Neal Ardman, president of Broadcast Partners, the licensing agent for Weather Nation, said: “WHDT is a perfect fit for Weather Nation. WHDT serves Floridians and millions of vacation-goers on cable, satellite and over the air. Weather Nation will provide WHDT with a 24/7 HD feed of meteorologists doing what they do best, forecasting, not just a boring radar loop or a rotating graphics package.”