Market Share | Social Scorecard: DMA 64
WHIO Way Ahead In Dayton’s Social Media
The Cox CBS affiliate has almost 2.5 million actions on social, 55% of the total engagement generated by the DMA (No. 64), with more than 4.5 million social actions. WHIO is first in actions per post with 113 and leads the market on Twitter actions with almost 83,000. The key? Know what your audience wants and expects to get from you, says Tim Wolff, WHIO’s digital director.
This article was originally posted on tvnewscheck.com
No Surprise…they own the TV station, am/fm radio station combo, and the only newspaper in town….that’s the key!
Certainly true but their competition is particularly bad as well.