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More people are time-shifting TV shows than ever before. But while many of them do skip the ads, it’s become more and more clear that is not the primary reason people use DVRs. Instead, it’s all about controlling their own schedules.
This article was originally posted on medialifemagazine.com
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Controlling while skipping accounts for more than controlling without skipping, duh.
You have no evidence to support that statement, as usual. Simple math from the story shows that 61% the 16-34 year olds time shift, but only 29% skip commercials. As you seem to have failed 3rd grade math, 61-29=32….and 32>29. As also noted, 35+ watch more non-time shifted TV.
Go away Insider!