WideOrbit Integrates With InfoTech MMS

WideOrbit Inc., a provider of advertising management software for media companies, today announced the integration of WO Central, a single-source solution for media buyers to purchase TV advertising directly from WideOrbit clients, with InfoTech’s Media Management System (MMS). This integration delivers a streamlined, automated buying process for long-form direct response media and is designed to help improve efficiencies and profitability for media buyers and sellers.

InfoTech’s MMS is a Web-based solution that lets direct response media agencies and advertisers manage both short-form and long-form media campaigns. WO Central directly connects media agencies and advertisers with thousands of media sellers (WideOrbit client stations and networks). The integration of WO Central and InfoTech’s MMS automates processes and delivers streamlined, error-free transactions across offer submission, price negotiation, order tracking, revisions and accounting.

“Media buyers who leverage the cutting edge integration of WO Central and InfoTech’s MMS will enjoy a strategic advantage in the marketplace,” said Derek Viglianti, EVP of marketing systems for InfoTech. “Importing purchased media from WO Central will save our clients a great deal of time and prevent errors, while allowing them to optimize the performance of their direct response campaigns, by using powerful analytical tools in MMS.”

“This key integration between WO Central and InfoTech’s MMS will significantly improve the transactional process of buying and selling long form direct response media for our mutual clients,” said Eric R. Mathewson, founder and CEO of WideOrbit. “WO Central now provides integration with the top three direct response media buying systems and we’ll continue to enhance it to help improve the efficiency and profitability of buying and selling media.”