WideOrbit Platforms On 2,000 Stations, Nets

WideOrbit Inc., a provider of advertising management software for media companies, today announced that it has installed its 2,000th station or network on WideOrbit Traffic software.

WideOrbit also reports that its client stations and networks now reach 50 of the top 50 U.S. DMAs, 97 of the top 100 DMAs and boasts increasing market penetration in Australia, Canada, Mexico, India, Peru, United Arab Emirates, United Kingdom and Western Europe.

WideOrbit Traffic software manages the advertising backbone of a TV station, radio station, cable network, website or any other media form. It encompasses CRM/contact management, sales force automation, order entry, pricing optimization, scheduling of programming and commercials, promotion optimization, accounts receivable and billing.

“Last month, we brought 36 stations and networks live on WideOrbit software,” said Eric R. Mathewson, founder and CEO of WideOrbit. “It took us nearly four years from when we were founded in July 1999 to bring 36 stations and networks live on our software. So we’re extremely proud of the momentum we’ve gained over the years, the footprint we’ve established in the marketplace, the pace at which we currently operate and the exceptional quality of products and services we provide to our clients.”

Lilly Broadcasting’s WENY Elmira, N.Y., was the first TV station to go live on WideOrbit’s core software platform, WO Traffic, back in February 2001. Fittingly, WJRT, an ABC affiliate in Flint, Mich., owned by Lilly and recently purchased from Disney was WideOrbit’s 2,000th traffic software implementation.

In the last two years, WideOrbit has installed WO Traffic, its core sales, traffic and billing solution, at an average of 24 stations and networks per month. In that same period, WideOrbit has implemented an additional 521 licensed software products, including WO CRM, WO Proposal, WO Program Management,WO Promo and WO Automation for Radio.