WideOrbit Taps Barretto As WO Network GM

WideOrbit Inc. a provider of advertising management software for media companies, today announced it has appointed Ashley Barretto general manager of WO Network. Barretto will be responsible for driving the company’s growth and adoption among cable networks of its advertising sales, traffic, billing and program management offerings. Barretto, an industry veteran with more than 25 years of experience in broadcasting, will oversee a newly expanded team of television network experts dedicated to WideOrbit’s  cable network customers.

“WideOrbit is focused on growing our solutions and client base for cable networks, and I’m thrilled that we have an industry veteran like Ashley leading the team,” said Eric R. Mathewson, founder and CEO of WideOrbit. “In addition to Ashley, we’ve brought on a number of new team members with extensive experience in the cable and broadcast industries to ensure that we are able to deliver these customers the kind of superior products and customer service that we’re known for throughout the media industry.”

WO Network software, which is being adopted by some of the biggest cable networks in the country, combines an ad sales suite with WideOrbit’s traffic, billing and program management system, for a single-source solution designed specifically for cable networks. The company said it’s taken more than $40 million in orders in the first production year of the product.

Prior to WideOrbit, Ashley spent 10 years at Invision where he managed the client services department responsible for implementations, account management, training and support. Before Invision, Ashley spend 13 years at Group W and CBS managing the group responsible for the development and support of their in-house sales and traffic systems for the CBS Owned & Operated stations.