DMA 3: CHICAGO

WLS-WCIU Make News Anchor Moves

Linda Yu, who anchors the 4 p.m. news on ABC-owned WLS Chicago (DMA 3) as well as that station’s 7 p.m. newscast on Weigel Broadcasting’s independent WCIU, will continue on the station’s 4 p.m. newscast while giving up the 7 o’clock news on WCIU.

Her final day co-anchoring the 7 p.m. newscast is Tuesday, April 5. Yu helped launch that broadcast with co-anchor Hosea Sanders, meteorologist Cheryl Scott and sports anchor Jim Rose on Jan. 12, 2015 as the result of a partnership between WLS and WCIU.

Cheryl Burton, whose anchor duties include WLS’s 5 and 10 p.m. newscasts, will add the hour-long 7 p.m. broadcast on WCIU to her assignments beginning April 6.

Yu said: “My goal was to launch this new primetime newscast on WCIU and help it find an audience; I think our team has accomplished that.  Knowing the newscast will be in good hands with Cheryl Burton, I now have the luxury of a little more time to work on writing my second book while pursuing other interests.” 

Yu recently published her first book/memoir, Lessons I Learned in America, written in Chinese, as a guide to help young Chinese women in the global workplace.  Yu is about to sign a new book deal with a Chinese publisher to feature unique stories of prominent Asian woman entrepreneurs, political and cultural icons in the United States.   

According to Jennifer Graves, VP-news director, “Linda has done a great job getting the 7 p.m. newscast established and I thank her for her effort.  Like Linda, Cheryl Burton is one of the most recognizable and admired news anchors in Chicago and I have no doubt the audience will wish Linda well while welcoming another familiar face in Cheryl.”

BRAND CONNECTIONS


Comments (0)

Leave a Reply